Course Outline
BA-502
FUNCTIONAL ENGLISH- II
The course aims at helping students develop a positive, constructive and practical approach to effective written and oral communication in business and professional settings. Audience awareness, developing a design, handling questions and answers, personal presence, style and body language are some other aspects that will be discussed.
1.1. Introduction to Oral Communication
1.2. Forms of Oral Communication
1.3. Importance of Oral Communication
1.4. Oral and Written Communication: A Comparison
1.5. Barriers in Oral Communication
1.6. Oral Communication in Business
1.7. Oral Communication in Practice
2. MESSAGES
2.1. Good News Messages
2.2. Bad News Messages
2.3. Persuasive Messages
2.4. Planning Steps of a Message
3. APPROACHESTO ORAL COMMUNICATION
3.1. Interview
3.2. Planning and Conducting an Interview
3.3. Telephone and Objectives for using a Telephone
3.4. Meetings, Symposia and Workshops
3.5. Group Discussion and Panel Discussion
3.6. Media
3.7. Personal Selling
4. ORAL PRESENTATIONS
4.1. Presentation (Defined)
4.2. Making a Presentation (Introduction to MS-Power Point)
4.3. Control of Stage Fright
4.4. Planning your Speech
4.5. Scripted Speech
5. WRITTEN COMMUNICATION
5.1. Dictating
5.2. Importance of Dictation
5.3. Importance and Procedure of Note Making
5.4. Report
5.5. Report Writing
6. AUDIENCE EVALUATION
6.1. Knowing and Analyzing the Audience
6.2. Character and Personality traits of the Audience
6.3. Internal and External Audience
6.4. Motivating your Audience
7. NON-VERBAL COMMUNICATION
7.1. Body Posture
7.2. Body Language
7.3. Proximity to Audience
8. ADDITIONAL AIDS
8.1. Picture Talks
8.2. Plays
8.3. Discussions on TV/Movies
8.4. Debates
8.5. Class Presentations
TEXT BOOKS
1. Raymond V. Lesikar (1996) Business Communication, Richard D. Irwin, Inc.
REFERENCE BOOKS
2. Murphy & Hilderbrant (1991) Effective Business Communication, 6th Edition, McGrawHill
3. Bovee & Thill (1995) Business Communication Today, 4th Edition, McGraw-Hill
4. Shirley Taylor (1944) Communication for Business-A Practical Approach 2nd Edition, Pitma Publishing