This course is ideal for students interested in learning the business and management side of health care and the pharmaceutical industry. It provides strong focus on the basic sciences, combining biological and pharmaceutical science coursework with marketing and general management studies. The program prepares students for a variety of careers, including pharmaceutical sales; health care and health information management; food, drug and medical device industry regulatory oversight; and pharmacy distribution systems development and implementation. Graduates are also prepared to continue their education in post-graduate programs that could include business, science, or regulatory affairs master's degrees.
At the end of the course the student should be able to:
- Describe, classify, structure and combine concepts, theories, methods and models taught,
- Identify and develop relevant issues within pharmaceutical marketing,
- Analyze and synthesize specific issues within pharmaceutical marketing by using the concepts, theories, methods and models taught and
- Assess and communicate problem-solving on a reflective, scientific basis.
- Teacher: Dr Fahad Saleem